My name is Benjamin Dryer, and I come from the HVAC industry. I started working in the trades back in 2017, alongside my dad, who had been in it for over 25 years. He got me my first job. Told me I’d be great at it. And like many of you, I dove in headfirst — quickly learning how demanding this work can be, not just physically, but mentally and emotionally too.
But what I didn’t expect was how the stress, pressure, and nonstop pace of the job could chip away at a person over time. And in 2021, my world changed forever. My dad — the same man who trained me, who everyone thought was fine — took his own life by suicide. He jumped off a 33-story building. That moment broke me… but it also woke me up.
I started digging into the question: How does a guy who shows up every day, who works hard, who’s respected, still end up feeling that lost and alone?
What I found was this: we don’t know how to talk about what’s real. We don’t have the tools. And as a result, things build up — tension, frustration, disappointment — and we don’t deal with the root problem. We don’t know how. And when that happens over and over, it breaks trust, kills morale, and damages the culture we all have to work in.
So I created Align & Elevate Consulting to change that.
We teach what I call Veracious Communication — the ability to express what’s actually going on in a way that builds clarity, trust, and forward movement. We combine that with a clear framework — our Culture Pyramid — that walks teams through communication, direction & influence, fulfillment, dedication, and accountability.
This is about helping your people thrive so your business can thrive. Because when people feel seen, heard, and supported, they show up with everything they’ve got.
You don’t need another motivational speech. You need a repeatable process that actually works — something you can apply on the job, in the office, and during the hardest moments of the year.
That’s what I am here to give you. So let’s dig in — and let’s make your culture one that people are proud to be part of.
I want to start by being real with you, because that’s what this is all about. Real conversations. Real problems. Real change.
“And the Lord said, “Behold, they are one people, and they have all one language, and this is only the beginning of what they will do. And nothing that they propose to do will now be impossible for them.”
Genesis 11:6
Is this how your team communicates?
We need a common language and a coachable framework that brings teams back to clarity.
The Culture Pyramid™: A Practical, Coachable Framework
High-performing teams don’t just happen, they’re built on clear communication, shared direction, and a sense of purpose. But too often, conversations stay at the surface and problems never get resolved. Problems get misdiagnosed, roles remain unclear, and frustration builds. What’s missing? A common language rooted in reality.
That’s where Veracious Communication comes in.
When teams learn to communicate with honesty and accuracy, everything shifts. Confusion clears and trust begins to form. Misunderstandings are replaced by shared understanding, and the team starts moving forward, together.
Once communication is in place, we establish Direction and Influence. Not just where we’re going, but how we get there, together. Everyone knows their role, who they report to, and what success looks like. Influence is no longer about title or control; it’s about earning trust and moving people through clarity and connection. With aligned direction and authentic influence, the team begins pulling in the same direction with momentum and confidence.
With alignment comes Fulfillment. Team members begin to see the impact of their work and understand how they matter to the team. Fulfillment creates motivation that goes deeper than a paycheck. Its purpose-driven, and it’s contagious.
And when people are fulfilled, Dedication follows. This isn’t just showing up, it’s showing up with intention, day after day. Not out of fear or obligation, but from belief in the work and pride in the outcome. Dedication becomes the standard.
Only then can we build real Accountability. Not the top-down, fear-based kind that breeds resentment, but accountability rooted in care. When teammates trust each other, they can hold one another to a high standard without it becoming personal. It’s about helping each other rise.
This is a culture built on truth, alignment, and shared belief.
It’s coachable. It’s repeatable. And it’s what we deliver.
time to take action: What we offer
Culture Coaching : communication strategies for culture transformation
Phase 1 - Jumpstart (3-4 Weeks) We begin by getting to know your organization. How it operates, how your people communicate, and where culture shows up in the day-to-day. Through intentional conversations and active observation, we uncover what’s working, where the gaps are, and how we can help your team move forward with clarity and confidence. Then, we select trusted Project Champions. Those team members with influence, credibility, and the gift of connection, to serve as internal culture drivers. Finally, we deliver a custom implementation plan, built around your team’s dynamics and designed to integrate the Culture Pyramid seamlessly into your operations.
Phase 2 - Pyramid Integration (Months 2–6) This is where transformation begins. Your team is coached weekly, not just in theory but in real-time moments, through live roleplays and practical scenarios. Project Champions are trained to lead from within, creating ownership and lasting impact. As each phase of the Culture Pyramid is introduced, we host interactive workshops that equip your team with tangible tools to improve communication, direction, fulfillment, dedication, and accountability. Leaders receive consistent feedback loops to adjust, reinforce, and sustain the momentum.
Phase 3 - Maintenance & Growth (Ongoing) Culture doesn’t stick without reinforcement. We help build it into your systems. New hires are onboarded into your culture from day one using tools and language they’ll hear daily. During stressful seasons, tight deadlines, turnover, or transitions, we offer on-call support to help guide the team through with strength. We maintain ongoing coaching and check-ins with both leadership and Project Champions, ensuring the culture continues to grow alongside your business.